Why SEO is Important for Business ?
SEO is an integral part of every business and is a prioritized part of Digital Marketing. In this blog, we are going to discuss why SEO is important. But before that, we need to know about the workings of Search Engines and it's optimization
What is Search Engines?
What is a Search Engine? Yeah, you already used it. No day can't pass without the usage of search engines. In simple words, the search engine is a set of programs that can find webpages on the web. If you are search something on search engines that you want a piece of information, then search engines search for webpages that information contains.
Google, Yahoo, Bing, etc. are the most famous search engines in the world. Baidu is the top search engine used in China and Russia over 63% of internet users are using the search engine Yandex.
But in our world, 90% of internet users are using Google. So we need to set SEO strategy for Google. We all are friendly with Google. If we have any confusion about whatever, at the moment we google it. What is the current age of Mammootty? Best recent Malayalam movie? How to cook Sambar? etc. You get the accurate result depending on your search query.
How Do Search Engines Work?
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We discussed what search engines are, So we need to know how search engines will work? Each search engine has its own crawler, spider, or bot, like Google bot, Yahoo bot, Bing bot, etc. Crawling, Indexing, and Ranking are important functions in search engines.
In the stage of Crawling, bots or spiders fully scan the website and obtain all pieces of information about the website. Crawling is an infinite loop. This is an important function of search engines because it allows search engines to find, Index, and rank web pages.
Indexing is the second process of search engines. After crawling the data will stored in a huge database for easy process. This process is just like the front page index of your books. This process makes search engine tasks easy.
After crawling and indexing the search engines rank the data appropriate to the search query. If anyone searches what is digital marketing? then search engines will retrieve the data depending on the relevance like page and domain authority.
Why SEO is Important for Business?
Now we have an idea about search engines and it's working. So next I have a question. Why SEO is important for business?
For Trust and Credibility
We all use Google in our daily lives. If we need to check, The best digital marketing institute in Thrissur, then we got n number of results within a bit of seconds. Are we checking the tenth result of our query? No way. The first two or three results that we think are the top genuine results for our query.
So the focus of any SEO professional is to build a strong credibility to brands. Google can show the paid results through campaigns but organic results are the most genuine part of search results.
Importance of Human Generated Content
After the arrival of artificial intelligence, they detect all duplicate data. So the importance of SEO will increase this time. Google focuses on human-generated content, so the companies hire top content writers. If the content is unique then the possibility of ranking will be high. There are so many AI tools in digital marketing but all that do not give accurate results for us. So the need for SEO experts will be increased.
Permenent Organic Ranking
Once the keyword organically shows on the top of the search engine then needs only some regular monitoring and tasks. In the case of paid advertising, if the amount reaches its limit then the result will again show on the old search position. Once our website shows on the top position, then the trust and credibility will increase with our brand.
Will Increase Traffic and Conversion to the Websites
Once the websites show on the top local results, then there will be a large number of chances for the top conversions to the websites. If anyone wants to study SEO, the person will search on Google for the best SEO training institute in Thrissur, then Google will show so many results. If the person has high intention to study SEO then there will occur a Call to Action. That will become a lead for that institute.
Conclusion
In this blog, we discussed the importance of SEO. Now we got a clear picture of Search Engine Optimization and its importance. In this digital era, SEO is the most important part of every business. The opportunities in this field will increase day by day. If you need to become a professional SEO specialist then Core Digital Marketing Academy will help you to make a better career in SEO. CDMA offers different 3 and 6-month courses in Social Media Marketing and SEO.
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