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How to Run a Quick SEO Audit for any Website in 10 Simple Steps
Are you looking to boost your website's visibility by performing a quick SEO audit? Which is one of the smartest ways to identify what's working and what's not. Whether you are a business owner, marketer, or student, these 10 steps will help you to evaluate any website and improve its performance in search engines. We are going to discuss the easy SEO checklist.
1. Check the Website’s Index Status
One of the first and most important steps in an SEO audit is verifying whether your website's pages are indexed by Google. If a page is not indexed, it won't appear in search results. No matter how well optimized it is. You can quickly check this by typing "site:YourDomain.com" into Google's search bar. This command shows you all the pages that Google has indexed from your domain. Compare the number of indexed pages with your actual number of published pages. If the count is low, it may mean important pages are missing from Google's index due to crawl errors, Poor internal linking, or technical issues.
2. Evaluate Page Speed
Head to PageSpeed Insights and test your site.
Fast websites improve user experience and reduce bounce rates.
Aim for an LCP (Largest Contentful Paint) below 2.5 seconds.
3. Test Mobile-Friendliness
Use Google’s Mobile-Friendly Test Tool.
Today, mobile usability is crucial as Google indexes mobile versions first.
4. Perform On-Page SEO Checks
Review:
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Title Tags
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Meta Descriptions
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Heading Tags (H1, H2, etc.)
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Image Alt Text
Make sure they are keyword optimized but not stuffed. Use tools like Yoast SEO or Rank Math for quick analysis.
5. Analyze Keyword Usage
Use Ubersuggest or Ahrefs to check if the page is targeting relevant keywords.
Ensure primary and secondary keywords are used naturally in content, headers, and metadata.
6. Check for Broken Links
Use tools like Broken Link Checker or Screaming Frog.
Fix internal and external broken links—they hurt SEO and user experience.
7. Assess URL Structure
URLs should be short, descriptive, and include target keywords.
For example:
- yourdomain.com/page?id=123
- yourdomain.com/seo-audit-checklist
8. Review Internal Linking
Make sure your pages are interlinked to spread authority and guide users through your site.
Each important page should have at least one internal link pointing to it.
9. Check for Duplicate Content
Use Siteliner or Copyscape to detect duplicate content within your website.
Duplicate content can confuse search engines and lower your rankings.
10. Review Backlink Profile
Use tools like Ahrefs, SEMRush, or Moz Link Explorer to analyze your backlink profile.
A healthy number of high-quality backlinks can boost your domain authority and rankings.
Conclusion
In this blog, we have a clear idea about SEO audit and its importance. An SEO audit doesn't need deep technical knowledge. Just need a strategic approach and the best tools. If you are new to digital marketing and want to master these techniques professionally, consider joining the top digital marketing training institute in Thrissur.